Something isn't working
A process takes too much effort, information is difficult to manage, systems don't work well together, or something that should be simple has become unnecessarily complicated.
Technology consulting · Calgary, Alberta
Technology problem? Let's figure it out.
You don't always need to know what the solution is. Maybe a process isn't working. Maybe you have an idea and don't know how to start. Maybe you're wondering about AI. Or maybe a technology project needs help. What Up Inc. helps you understand the problem, work through the options and find a practical way forward.
Serving organizations across Alberta and remotely.
What can I help with?
Four common situations
You don't have to know what technology or service you need before getting in touch. Start with what you're trying to accomplish.
You don't have to arrive with the answer. We can start with the problem.
You have an idea
You know what you'd like to accomplish, but you're not sure what technology is needed, how difficult it would be, or where to start.
You're wondering about AI
AI and automation can help — but they aren't the answer to every problem. We look at what you're trying to accomplish and whether they make sense.
A technology project needs help
Requirements are unclear, decisions aren't being made, delivery has stalled, or someone needs to bring the pieces together.
How it works
A practical path forward
Three steps. Start with a conversation. Define the opportunity. Decide what happens next.
- 01
Start with a conversation
Tell me what you're trying to accomplish, what's happening today and what's getting in the way. The first conversation is free.
- 02
Define the opportunity
If it's worth investigating further, we agree on a small piece of work: understand the problem, examine options, determine a practical path.
- 03
Decide what happens next
You receive something concrete — findings, options, a recommendation and practical next actions — so you can act on your terms.
Experience / Why What Up
Experience matters. So does knowing what you don't know.
I've spent much of my career working with technology projects—understanding business needs, coordinating people and technology, solving delivery problems and helping projects move from an idea toward something that works.
I don't claim to have every answer. I do know how to work through a problem: ask the right questions, research what I don't know, evaluate the options and stay focused on what you're actually trying to accomplish.
Learn more about What Up Inc.What I'm learning
Things I'm learning
Practical observations from working with technology, projects and AI—including what works, what doesn't, and what I'm learning along the way.
My BA is ChatGPT. My developer is an AI agent. I still lead the project.
How ChatGPT, BrinnOS, and Hermes support analysis, project management, development, testing, and accountable AI-assisted project leadership.
Read insightPractical AI in project delivery: useful support without giving up judgment
A practical guide to using AI for project summaries, risk review, planning, documentation, and analysis while keeping accountable decisions with people.
Read insightReliable delivery systems matter more than flashy tools
Why repeatable process, checkpoints, verification, recovery planning, and controlled deployment produce better delivery outcomes than tool novelty alone.
Read insightStart a conversation
Let’s make the next step clearer.
If you are shaping a technology initiative, preparing for delivery, or working through a project challenge, start a conversation with What Up Inc.